If there’s one thing we’ve learned in the last five days or so, it’s that when you give people on the Internet what they want, you’re going to drive a ton of traffic.On Sunday, Marvel Comics crashed popular online comics retailer ComiXology after offering hundreds of free comic books for such a short window, fans all felt that they had to be the first in line.Today, Party Down showrunner Rob Thomas launched a Kickstarter campaign to fund a feature film adaptation of his long-cancelled TV series Veronica Mars–which exploded the Internet and was successfully funded to the tune of $2,123,016 as of this writing.This writing, by the way, comes about eleven hours and ten minutes after the Kickstarter was launched, meaning they’ve been fundraising about $190,000 per hour since it began. That’s remarkable by any standard, but Kickstarter campaigns tend to slow down for one of two reasons–either the funding goal is met and the sense of urgency is lost, or the first few days are over and the energy and enthusiasm that courses through the fan base and Kickstarter in general has petered out. In the case of Veronica Mars, both are likely happening right around now. That isn’t to say this campaign won’t raise a remarkable sum of money by next month when it wraps–but $100,000 or more per hour is probably not plausible.
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