There's been Star Wars plushes before, but nothing like this.
The Build-A-Bear Workshop has now released Star Wars bear costume from the original trilogy like Darth Vader, Han Solo, and Princess Leia in her New Hope outfit. There are also Ewok and Chewbacca models that can also include blasters, lightsabers, and Chewie's trademark bowcaster. There's also a Jedi Knight costume that resembles Obi-Wan Kenobi.
Other non-character designs include bears with the Star Wars logo and a Star Wars t-shirt. Prices vary from accessory to accessory, but you can check out the complete catalog here.