Paramount+ Launch Date Revealed

Paramount+ is launching in the United States and Latin America on March 4th. ViacomCBS today [...]

By Jamie Lovett

Paramount+ is launching in the United States and Latin America on March 4th. ViacomCBS today officially announced the date that the CBS All Access streaming service will become Paramount+. The rebranding follows the merger of CBS and Viacom into ViacomCBS, allowing for the streaming platform to expand its library to include content from the CBS, Nickelodeon, MTV, Comedy Central, and Paramount Pictures' back catalogs. ViacomCBS will offer a glimpse at Paramount+ and explain its streaming strategy to investors at a presentation on February 24th, where it will also report its fourth-quarter and full-year financial results for 2020.

"Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling," said Bob Bakish, President and CEO, ViacomCBS in a press release announcing the rebranding in September 2020. "With Paramount+, we're excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy."

"The response from consumers in just the early weeks of the service's expansion already illustrates the tremendous opportunity ahead of us in bringing these phenomenal ViacomCBS brands together in one premium streaming home under the new Paramount+ name," said Marc DeBevoise, Chief Digital Officer, ViacomCBS and President & Chief Executive Officer, ViacomCBS Digital. "With the addition of even more content from across the portfolio as well as the new exclusive originals we are announcing today, we look forward to the early 2021 rebrand and bringing existing and new subscribers more of the compelling, genre-spanning live sports, breaking news and mountain of entertainment ViacomCBS has to offer."

At the same as it announced the rebrand, ViacomCBS revealed a handful of upcoming original series set for the service. They include:

  • The Offer, a scripted limited event series from Paramount Television Studios, based on Oscar-winning producer Al Ruddy's extraordinary, never-revealed experiences of making The Godfather. The 10-episode event series is written and executive produced by Michael Tolkin (Escape at Dannemora and The Player). Ruddy will also serve as executive producer, and Emmy-winning producer Leslie Greif (Hatfields & McCoys) will executive produce and be a writer on the series.
  • Lioness, a spy drama created by Taylor Sheridan (Yellowstone) with Sheridan, Jill Wagner, David Glasser, David Hutkin, and Bob Yari set to executive produce. Based on a real-life CIA program, Lioness follows a young Marine recruited to befriend the daughter of a terrorist to bring the organization down from within. The series is produced by Paramount Network and 101 Studios.
  • A reimagination of the Emmy-nominated series Behind the Music entitled MTV's Behind the Music - Top 40, which will unlock MTV's vault from the past 40 years for a unique and intimate look at the 40 biggest artists of all time, through their voices and their eyes. The series will be produced by Creature Films and MTV Studios.
  • The Real Criminal Minds, a true crime docuseries based on the hit CBS Television series, and produced by XG Productions in association with CBS Television Studios and ABC Signature.
  • The service is also developing a revival of The Game as part of BET's programming on Paramount+ from CBS Television Studios and Grammnet Productions.

Paramount+ launches on March 4th.

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