WWE Files Noteworthy Trademark: New Premium Live Event, Faction, or Something Else?

WWE filed a trademark for "Fatal Influence."

By Liam Crowley

WWE has filed a noteworthy new trademark. On August 13th, the sports-entertainment giant filed to trademark the term "Fatal Influence" for entertainment services, specifically "performances by a professional wrestler." There is no word on how WWE plans to use this trademark moving forward. The full description of the Fatal Influence filing can be read below...

Mark For: FATAL INFLUENCE trademark registration is intended to cover the categories of entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.

How Will Fatal Influence Be Used in WWE?

While the entertainment services usage specifies "performances by a professional wrestler," the full description is broad enough to leave this "Fatal Influence" term's relevance up for interpretation.

For starters, Fatal Influence could be the name of a new WWE premium live event. WWE has begun to reduce the number of match-centric premium live events on its calendar, axing shows like WWE Hell in a Cell and WWE TLC: Tables, Ladders & Chairs, and replacing them with familiar descriptive branding like WWE Bad Blood and WWE Backlash. WWE has also integrated a couple of original titles in recent years, namely WWE Day 1 and WWE Crown Jewel. WWE Fatal Influence could find its way on the WWE premium live event calendar or incorporate itself into NXT.

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Outside of events, Fatal Influence could be the monicker for a fresh faction in WWE. The term has significant parallels to Toxic Attraction, a former NXT stable consisting of Mandy Rose, Jacy Jayne, and Gigi Dolin. It's worth noting that WWE is currently shopping new names for the Finn Balor and Liv Morgan-led iteration of The Judgment Day.

Other possibilities for how WWE will use "Fatal Influence" include the name of a wrestling maneuver, a wrestling catchphrase, a wrestling nickname, or a plethora of others.

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