Netflix Is Reportedly Changing Its Anime Strategy’s Main Focus

Netflix hasn’t been shy about its interest in anime since the service invested in the industry several years back. With tons of exclusive licenses and original series, Netflix has become a go-to destination for anime marathons across the globe. But according to a new report, it seems the company is about to shift the main focus of its anime strategy to something we’ve not seen as of yet. 

The report comes from Toyokeizai Online as the paper posted an in-depth article about Netflix Japan. The information comes after Netflix announced cost-saving measures ranging from ad-friendly membership tiers to profile lockdowns for those sharing their login. But if this update anime-centric report holds water, then it seems Netflix is wanting to nab more anime movies than shows moving forward.

What Is Netflix Up To?

According to this latest report on Netflix’s anime dealings, the studios in Japan are the ones facing the most frustration right now. The streaming service is said to be internally reviewing its original series orders and putting favor on those that are movies. So not only are the same number of projects being greenlit these days, but the type of project is also shifting.

“[An] executive at another anime production company said, ‘Not only has the number of projects that go through decreased but there are also cases where projects that were about to get started suddenly come to a halt, so the impact is serious.’ Several people involved in anime production have told similar stories, and Netflix is believed to be reducing the number of anime productions in Japan from 2022,” the paper reports.

READ MORE: Netflix Drops New Horror Anime in Time for Halloween

“The timing of this change aligns with when membership numbers began to decline,” the paper continues. “There is a widespread belief that the company is cutting back on anime production to cut costs.”

Given anime’s popularity these days, you might be wondering why the industry is being shafted. According to this new report, the issue comes down to reliability. Anime fans are often big fans of weekly releases, and that prolonged release generates free hype and publicity. However, Netflix’s staunch binge-release method makes it easy for a show to launch and be forgotten within a day. We have seen this happen to JoJo’s Bizarre Adventure, and now, it seems Netflix is looking to make more movies as opposed to anything else in Japan.

What do you think about this latest report? Do you believe Netflix’s reported shift is for the best? Share your thoughts with us in the comments section below or hit me up on Twitter @MeganPetersCB.