Since Nick Fury wandered into the credits of Iron Man, Marvel Entertainment have followed after their comic book counterparts, establishing an interconnected universe with a rich continuity and relationships between their superhero and supervillain characters.It’s proven a huge success; hardcore fans are excited by the prospect of movies that more closely resemble their comics, and casual viewers feel obliged to see a movie they might not usually, because it ties into Iron Man or The Avengers. Provided the studio keeps making films that appeal to a wide audience and receive generally positive reviews, those people won’t feel ripped off and will continue to see, in many cases, everything the studio puts out.That all built to a head in 2012’s Marvel’s The Avengers, the most ambitious and highest-grossing film to this point, which merged the various heroes whose solo films had comprised the first “phase” of the development of Marvel’s Cinematic Universe.
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