During today's Apple Event, Apple revealed a brand color variant for the iPhone 12 and iPhone 12 Mini, which Twitter has dubbed the "Purple iPhone." The new purple color is set to release on April 30, with pre-orders opening this Friday, April 23. Beyond the color, there's nothing new or special about the iPhone 12, but the color alone has fans of the company's products flipping out over on Twitter.
Naturally, this hasn't been the only announcement at the Apple Event, which, at the moment of writing this, is still ongoing, but right now, it's the announcement that is grabbing all the attention. Upon its reveal, "Purple iPhone" instantly started to trend on Twitter.
In 2021, when something is trending on Twitter, it's not always for a great reason. In fact, more often than not, it's not for a very good reason at all. However, Twitter seems to universally adore the new color variant, which is clearly inspired by Spring and Easter colors.
The iPhone 12 debuted back in October 2020 as the fourteenth generation of the product and at a lower price point compared to previous models. Since release, demand for the phone has been fairly consistent, but this new color has been the most positively received variant so far.
Take My Moneyprevnext
PURPLE iPHONE LET’S GO pic.twitter.com/3r9HPfA4cI— Austin Evans (@austinnotduncan) April 20, 2021
Perfect for Springprevnext
Game Boy Color Vibes
that purple iphone kinda gives me gameboy color vibes pic.twitter.com/SrePORgOsL— Kyle (@Kylehimself_) April 20, 2021
omg purple iphone 12????? it’s soo pretty pic.twitter.com/gbf2m9kZhl— mily⁷ (@ULTSHOPEMIN) April 20, 2021
Whatever It Takes
Me on my way to apple store after selling my kidney for purple iPhone:April 20, 2021
I Need It
Ok, I neeeed the new purple iPhone 📱💜 pic.twitter.com/BQ6tnNjhBE— Joshua | Gibbleshanks (@gibbleshanks) April 20, 2021
Is This Real?
OMG???? PURPLE iPHONE??? IS THIS REAL? pic.twitter.com/MevXeHoZJ7— Domoooo 🧞🥀 (@idimeswaee_) April 20, 2021
Even Cats Like Itprevnext
Tim Cook Loves the Purple iPhone More Than Anybody Else
Tim cook after getting people to buy the purple iphone for the color— Yvan (@yvanr02) April 20, 2021