Pepsi Unveils New Cracker Jack Flavor

By Adam Barnhardt

Pepsi is on its roll with new flavors. Within the past year alone, the soda-maker has rolled out a viral PEEPS-flavored version of its cola in addition to Apple Pie and Cocoa flavors. Now, Cracker Jack-flavored Pepsi is on the horizon.

Thursday, the drink-maker announced Pepsi x Cracker Jack is its next limited-time flavor and a massive ad campaign that'd be supporting it. As Major League Baseball heads into its post-season, Pepsi is asking those interested in the flavor to sing "Take Me Out to the Ballgame."

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As long as you do that and share the video of yourself singing on Twitter or TikTok, you'll be entered to win one of the 2,000 cans bottled of Pepsi x Cracker Jack.

"Pepsi is a brand with a deep legacy in sports and is an endemic part of the ballpark experience, so we thought it would only be fitting to help fans celebrate the biggest month in baseball with our latest limited-edition drop - Pepsi x Cracker Jack," Pepsi marketing chief Todd Kaplan said in a release. "Our first ever Cracker Jack flavored cola perfectly blends the refreshing taste of Pepsi with the sweet caramel and peanut taste of Cracker Jack in a truly delicious collectible for the biggest of baseball fans. We're excited to see fans show their excitement for October baseball by unabashedly singing the timeless baseball anthem, 'Take Me Out to the Ballgame,' for their shot to get their hands on this unique flavor."

"Cracker Jack is thrilled to team up with our friends at Pepsi to bring snack and beverage fans this one-of-a-kind innovation," Frito-Lay North America marketing vice president Tina Mahal added. "This partnership is very special to the Cracker Jack brand as it marks the return of our classic prizing element, bringing back one of consumers' favorite ways to experience their favorite baseball moments, just in time for playoff season."

The full contest rules, as provided by PepsiCo, can be found below.

The limited-edition beverage is only available through the Pepsi x Cracker Jack #PepsiSingToScore Sweepstakes on Twitter and Tik Tok. Fans can post a video singing "Take Me Out to the Ballgame" with the hashtags #PepsiSingToScore and #Sweepstakes for a chance to win one of 2,000 Pepsi x Cracker Jack cans. Fans lucky enough to win will receive their Pepsi x Cracker Jack can in a specially designed box reminiscent of old-school Cracker Jack packaging, along with three packs of the snack itself. Three lucky grand prize winners will receive a premium "Collector's Kit" with the Pepsi x Cracker Jack can nestled into a brand-new baseball glove along with tickets to a final series game. NO PURCHASE NECESSARY. Void Where Prohibited. Open to legal U.S. residents in 50 United States who are 18 years of age or older. Subject to Official Rules at http://rules.gselive.com/pepsi-crackerjack.html.

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