The Super Bowl is the most watched televised event in the United States, with up to 120 million people tuning in to see who will win the Vince Lombardi Trophy.Of course, not everyone watches the Super Bowl for the football.The Super Bowl is also synonymous with the many innovative and eye-catching commercials that air during the game.Since they’re shelling out millions of dollars for airtime (NBC charged up to $4.5 million last year for a single commercial spot), companies will pull out all the stops to make sure people are talking about their ads for years to come.While many commercials have flopped over the years (remember when Nationwide Insurance depressed America with their “Dead Children” commercial last year), the best commercials are as timeless and memorable as the Super Bowls themselves:
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“Hey Kid, Catch”
One of the first popular Super Bowl ads was a Coke commercial that featured Hall of Famer “Mean Joe” Greene.ย When a young child offers him a Coke after a particularly brutal game, Greene returns the favor by tossing the child his game-worn jersey.ย While the commercial actually aired earlier in the season, it gained notoriety when it aired during Super Bowl XIV.ย ย According to Greene, chugging down an entire Coke during the commercial made him burp whenever he tried to deliver his now famous line, leading to several miscues and re-takes. ย
Coke mimicked the commercial in other countries, although it replaced Mean Joe Greene with other stars.ย NBC also turned the commercial into a TV movie, which is probably the most 1980s thing ever.
The Showdown
Terry Tate: Office Linebacker
“Replay”
1984
Scott is returning to Super Bowl commercials this year, this time teaming up with Liam Neeson and LG to promote a revolutionary new style of television.ย ย
