Magic: The Gathering Announces Crossovers With Lord of the Rings and Warhammer 40,000
02/25/2021 09:11 am EST
Magic: The Gathering is set to announce new crossovers with other popular fantasy properties, including Lord of the Rings and Warhammer 40,000. Hasbro will announce the crossovers later today at an investor event, along with a re-organization that will spin out Wizards of the Coast into its own division. The Wall Street Journal was the first to report the news that Warhammer 40,000 and Lord of the Rings will both be coming to Magic: The Gathering, with Lord of the Rings getting a full expansion. ComicBook.com was able to independently confirm the reports. It is currently unclear whether Warhammer 40,000 will get a full expansion as well, or if this will be a Secret Lair drop similar to a crossover with The Walking Dead.
Wizards of the Coast had a massive 2020, making over $800 million in revenue thanks to Magic: The Gathering and Dungeons & Dragons. The Hasbro division is on track to double its revenue between 2018 and 2023 thanks to a boom in its two core properties. While Magic: The Gathering has found new popularity due to the growth of the digital Magic: The Gathering Arena game, Dungeons & Dragons has added millions of new fans thanks to an accessible ruleset and increased exposure in pop culture. Notably, the two brands have also had multiple crossovers in recent years, with two D&D campaign setting books published based on Magic: The Gathering settings and an upcoming Magic: The Gathering card set based on the D&D Forgotten Realms setting coming later this summer.
Under Hasbro's reorganization, the new Wizards & Digital division will house the assets of Wizards of the Coast with an emphasis on expanding existing games, creating new ones, and overseeing digital licensing. The other divisions will be a consumer projects division encompassing toys, while entertainment handles licensing, distribution and production of film and television content.
Multiple new video games will also be announced later today.
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