At last, a shining light has arrived in the year 2020. New reports have started to circulate online pointing towards the revival of 3D Doritos, the classic Frito-Lay treat from the 1990s that turned Doritos into a puffy snack. A new Instagram post by the snack-tracking sleuths at @CandyHunting unveils the snackmaker is planning on releasing two flavors of the treat shortly after the first of the year — Chili Cheese Nacho and Spicy Ranch.
The images first showed up in a mobile handbook Frito-Lay employees can use on their sales route, and tease a potential release of January 18th.
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It should be noted this time around, the product seems to be called Doritos 3D Crunch, and is only available in an "advanced" Nacho Cheese Flavor and a riff on Cool Ranch, which has been "amped up" with a spicy component. The timing of the release also makes sense — a mid-to-late release in January makes the items available for the masses immediately prior to the Super Bowl.
First introduced in the late-1990's, the Doritos line only kept the 3D product alive for a matter of years before yanking the puffy chips from shelves. Frito-Lay employees have since attributed the yanking of 3D Doritos to poor sales numbers and were discontinued "to make room for new ideas and the ever-changing market demand."
While they removed from American, supermarkets, a version of 3D Doritos continued to be produced in Mexico. "Queso-flavored" 3D Doritos are still available to this day and can be purchased stateside on eBay for...checks notes...$112 for four bags.
ComicBook.com reached out to Frito-Lay for an official comment, though none was available by press time.
What other retro snacks would you like to see return? Let us know your thoughts either in the comments section or by hitting our writer @AdamBarnhardt up on Twitter to chat snacks!