The “hardest part” of the Netflix situation is one Loeb “really can’t go into other than to say that we were blindsided,” Loeb told Deadline, adding “the things that were to come weren’t finished yet.”
“We weren’t ready to announce that, so there was this space in between it, so it did look like maybe we were going to go out,” Loeb said. “Then suddenly, we were arising again like the Phoenix.”
Marvel Television has since lined up numerous television shows at Disney-controlled Hulu, including a live-action Agents of S.H.I.E.L.D. spinoff centered on Ghost Rider (Gabriel Luna) and adult-oriented cartoon Howard the Duck.
Loeb acknowledges the comeback narrative is a good one, but “not while you’re in it.”
“The truth of the matter is, we were on this thing where we said, oh wait, the bumper fell off the car, but the car’s still going, but we couldn’t discuss any of that. So, in the end, however history’s going to remember the story, all that’s important to us is that we had an opportunity to change television by putting together four heroes, who then joined together in a group, and people have talked about it like this is unprecedented,” Loeb said.
“Now, we’re going to do it again with the animated series, and then we’re going to do it again with the fear-based series [Ghost Rider and Helstrom]. It’s now become, for us, our model. We would rather try to find ways of putting together a group of characters so that when a platform meets with us to talk about what we want to do, we’re trying to create a family on that platform.”