Bracket Battle Heads Into Super 16

Exclusive Bracket Battle Heads Into Super 16

Ryan Reynolds' Deadpool To Have Major Presence At Super Bowl 50


Deadpool will join the Denver Broncos and Carolina Panthers on February 7, 2016 with a "major presence" during the Super Bowl, THR reports. That means there'll be a new trailer during the game, but also "numerous publicity events." Because Deadpool just isn't doing anything in the press yet, after all.

Fox will also highlight Independence Day: Resurgence and X-Men: Apocalypse at the big game, with on-the-ground events planned in San Francisco.

Friday night, Deadpool star Ryan Reynolds will drive a food truck around the Super Bowl campus, handing out chimichangas. A bar near the stadium will host the official press junket for the movie on Saturday, and a screening with "football players and other sports figures" at the AMC Metreon IMAX in San Francisco will follow Saturday night.

Disney is also expected to have a significant ad presence during the game and pre-game, which saw more than 114 million viewers last year. Zootopia, The Jungle Book, and Captain America: Civil War are likely titles for promotion from the house of mouse. Warner Bros does not plan to run a new ad for Batman v Superman: Dawn of Justice during the game, and hasn't purchased airtime. They are, however, promotional partners with Doritos, and will likely have some BvS branding during the Doritos contest-winning ad. Ads run close to $5 million for 30 seconds during the game this year.

Paramount will advertise Teenage Mutant Ninja Turtles: Out of the Shadows with a new 30 second spot, and Universal has purchased one 60 second spot, as well.