The world of Gundam has explored some strange territory in the past, but the upcoming partnership with McDonald’s is set to see one of the weirdest releases from the franchise yet as Gundam burgers are set to arrive in Japan later this month. Using the original villain of the first Mobile Suit: Gundam series, Char, to help promote the edibles and lead the charge as the partnership’s hypeman, the union has released a trailer along with the first look at various products set to arrive this summer.
Videos by ComicBook.com
2022 is set to be a big year for the Gundam franchise, not just thanks to this partnership with McDonald’s, but with a new movie set to arrive this summer that will be retelling the story of the fabled “lost episode” from the original series titled Mobile Suit Gundam Cucuruz Doan’s Island. On top of this new movie, the franchise is also presenting a new anime series that will introduce the first female protagonist of the mech franchise known as Gundam: Witch From Mercury, which is set to arrive this fall.
The Official Twitter Account for McDonald’s Japan shared new details about the Gundam burgers and other food items that are set to arrive in the East later this month, with the nefarious Char, the original villain of the first season, assisting in selling these mech themed edibles:
The partnership has also produced a new commercial that sees Char helping in spreading the news about this strange union between Mobile Suit Gundam and McDonald’s:
On the flip side of this promotion, Gundam fans were disheartened when they learned last year that the majority of Gundam Cafes would be shuttering their doors in Japan, with these establishments blending eateries with certain aspects of the series. While the Walking Gundam of Japan remains a major tentpole for the series, with the statue being able to take steps on its own, it is currently down for repairs for the summer. Every franchise has some bumps along the way, but Mobile Suit: Gundam is clearly managing to create some wild merchandise along the way.
Would you love to see Gundam burgers make their way to North America? What other anime franchises deserve their own burgers? Feel free to let us know in the comments or hit me up directly on Twitter @EVComedy to talk all things comics, anime, and the world of mech suits.
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