Dungeons & Dragons Wants to Make Miniatures With Your Face On It

Dungeons & Dragons wants to put your face on a custom-made miniature. During Hasbro’s Investor Day earlier this week, Wizards of the Coast president Cynthia Williams discussed additional ways that Hasbro could cater to the Dungeons & Dragons playerbase. Williams noted that Dungeon Masters make up about 20% of the game’s player base but currently comprise the biggest share of paying players on D&D Beyond. However, Williams noted that other players value character creation and customization and suggested integrating Hasbro’s Selfie Series into character creation so that players could create a custom-made D&D miniature with their face on it. 

The Hasbro Selfie Series launched earlier this week as a way for fans of certain franchises to create custom-made action figures that include their facial likeness. Buyers use the Hasbro Pulse app to scan their face, which is then put on a 6-inch collector’s figure. Currently the Hasbro Selfie Series supports custom-made figures based on the Power Rangers, Ghostbusters, Marvel, Star Wars, and G.I. Joe franchises. 

Hasbro has big plans to grow the Dungeons & Dragons franchise, starting with the upcoming Dungeons & Dragons: Honor Among Thieves movie that comes out in early 2023. Wizards of the Coast, which manages the D&D franchise, also purchased D&D Beyond earlier this year, which provided the company with tons of player information and data. D&D Beyond has approximately 12 million users (2 million of which joined after Hasbro’s acquisition of the site) and has created 80 million characters on the service. Dungeons & Dragons is currently using D&D Beyond as a hub for its One D&D playtest, which will help launch the newest edition of the game in 2024. 

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