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LEGO September 2025 Launch Guide: Every New Release and Promotion (Updated)

By Sean Fallon

September 8, 2025, 9:58am

Following an enormous wave of new LEGO releases in August, September 2025 is stacked with spotlight sets that include the LEGO Icons Captain Jack Sparrow’s Pirate Ship / Black Pearl (10365), the Harry Potter Hogsmeade Village Collectors’ Edition (76457), a collection of sets inspired by the movie Wicked, the Batman Arkham Asylum (76300) set, the Willy Wonka & the Chocolate Factory (21360) set, and more. A full breakdown of the LEGO sets that launched in September can be found below, complete with all of the Gift With Purchase (GWP) options that will be up for grabs.

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If you want to dive right in, you can find many of the upcoming LEGO releases here on the LEGO website. Some of the new releases will be available here on Amazon, but in most cases you’ll want to stick with LEGO to take advantage of the special offers. You can sign up for a free LEGO Insiders account right here. Note that the majority of the new LEGO sets will launch at 9pm PT / 12am ET on August 31st / September 1st (UPDATE: Available Now / New Promotions Added), but some of the biggest drops won’t happen until later in the month, so pay special attention to the launch dates highlighted below.

LEGO GWP Promotion / September 7th – 18th

The LEGO Sega Genesis Controller (40769) set is now live as a free Gift With Purchase (GWP) promotion on all orders of $130 or more (excluding pre-orders) though September 18th. It’s a 260-piece brick-built reproduction of a Sega Genesis controller that can be displayed in its classic form or you can flip it around to display the microscale Green Hill Zone scene on the back that includes Sonic and Crabmeat. This promotion is not exclusive to LEGO Insiders or to any product category, so it is expected to sell out quickly.

Harry Potter LEGO Sets September 2025

Hogsmeade Village Collectors’ Edition (76457) – $399.99 / Available First To LEGO Insiders on September 1st at 12am ET and to the general public on the 4th
The Goblet of Fire Brickheadz (40791) – $49.99
LEGO Harry Potter Advent Calendar 2025 (76456) – $44.99
Luna Lovegood & Thestral Figures (40802) – $19.99
- GWP Offer: LEGO Harry Potter Hogwarts Castle: Room of Requirement / Spend $130 on LEGO Harry Potter sets (UPDATE: Sold Out)
- GWP: LEGO Harry Potter Quidditch Lesson / Spend $40 on LEGO Harry Potter sets (UPDATE: Sold Out)
- GWP: LEGO Harry Potter Hogsmeade Sign / Available for LEGO Insiders members who purchase the new LEGO Harry Potter Hogsmeade Village – Collectors’ Edition (76457) (UPDATE: Sold Out)

Icons and Ideas LEGO Sets September 2025

Captain Jack Sparrow’s Pirate Ship / Black Pearl (10365) – $379.99 / Available First To LEGO Insiders on September 12th at 12am ET and to the general public on the 15th
- GWP Offer: LEGO Captain Jack Sparrow’s Compass set will be available as a Gift with Purchase until September 18th.
Willy Wonka & the Chocolate Factory (21360) – $219.99