Ryan Reynolds introduced a brand new Home School Edition of his popular Aviation Gin. The Deadpool star has been on a tear debuting new ads for both the spirits company and Mint Mobile in recent months. With the pandemic still going on, you really have to bring it to engage customers. So far, the two enterprises are working out very well for the Marvel actor. Reynolds knows that a bunch of parents are facing the challenges of home school this fall and, as always, he’s offering them some *ahem* amusement when it comes to guiding the young minds of tomorrow through their studies. The new Home School Edition bottle of the Gin comes in a hefty 1.75-liter size which should hold you quite a while. With the coronavirus situation continuing on, there’s going to be a whole lot of homeschooling for the next few months.
“It’s back to school time, which this year, has a whole new meaning,” Reynolds began. “That’s why today, I’m introducing Aviation American Gin Home School edition. It’s just like the classic delicious Aviation Gin that you love, but with more ounces. It can help with a variety of subjects. Fourth-grade geography, whatever the f*** new math is. And revisiting your own long-forgotten middle school traumas.”
Recently, the Deadpool star got honored by AdWeek for his work with both Mint Mobile and Aviation Gin. When asked about how his team manages to come up with such great ads, Reynolds actually gave a very well-thought-out answer for how they strategize in a blistering media environment.
“We’re really risk-averse. So, people really think that we like to shoot from the hip, because we move so quickly and that sort of stuff,” he began. “But, we really think this stuff through. We really find our guard rails. In the same way I write Deadpool. It’s like, ‘Okay, what is a person that’s hyper-sensitive to this type of material going to say?’ What’s the guy who just doesn’t give a **** about anything going to say? I want to find the middle where everyone feels sort of seen in that.”
“I’ve approached that with Aviation and everything else we’re working on,” Reynolds added. “Working through that lens of empathy and that guides us in a weird way. That doesn’t mean that you can’t be subversive or super funny, and risky, or at least feel super risky. But, it definitely prevents you from stepping in the wrong direction. I say that knowing that I am just as susceptible to stepping in something that I didn’t mean to step in as anybody. There are mistakes.”
What did you think of Reynold’s latest commercial? Let us know in the comments!