Even though its first trailer wasn't released until Friday night, Marvel's Black Panther still managed to dominate social media last week!
According to media-measurement firm comScore (via Variety) and its PreAct service, Black Panther generated 466,000 new conversations on social media last week. Of course, much of that is due to its trailer, which made its debut during Game 4 of the NBA Finals, as well as its first poster.
That figure is even more impressive than it already is when you think about this: Marvel wasn't even planning to release the trailer last week. Reportedly, Marvel wanted to wait until this week to release it during Game 5 or maybe even Game 6, but when the Golden State Warriors won the first three games against the Cleveland Cavaliers, there was no guarantee that there would be a Game 5, so Marvel had to release the trailer on Friday to ensure tons of eyeballs would be on it. That meant, thankfully, that we didn't have to endure several teasers for the teaser trailer -- as is normally the case nowadays.
As for the trailer itself, it received a jaw-dropping 89 million views in its first 24 hours. Comparing that to other films from Marvel Studios, Black Panther is third-best in that time-frame, putting it behind Thor: Ragnarok (136 million views) and Captain America: Civil War (94 million views). More importantly, Black Panther squeezed past the second teaser trailer for Star Wars: The Force Awakens, which had 88 million views back in April 2015.
After being the king of social media buzz the previous week, generating 175,000 new conversations in the wake of new domestic and international trailers and posters, Spider-Man: Homecoming came in second-place last week. It generated around 88,000 new conversations as Marvel and Sony put out some new footage and there was some headlining grabbing "news" about Zendaya's character.
Meanwhile, Cars 3 took third, generating 45,000 new conversations; Transformers: The Last Knight came in fourth with 21,000 new conversations; and Star Wars: The Last Jedi grabbed fifth-place, producing 13,000 new conversations.
Either way, Walt Disney Studios has to be quite pleased today, as four of the five most-talked about films on social media belong to them. WOW!
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After the events of Marvel's Captain America: Civil War, King T'Challa returns home to the reclusive, technologically advanced African nation of Wakanda to serve as his country's new leader. However, T'Challa soon finds that he is challenged for the throne from factions within his own country. When two foes conspire to destroy Wakanda, the hero known as Black Panther must team up with C.I.A. agent Everett K. Ross and members of the Dora Milaje,
The film stars Chadwick Boseman (Get on Up), Michael B. Jordan (Creed), Lupita
Additional cast members include Letitia Wright (Urban Hymn), Winston Duke (Modern Family), Florence Kasumba (Emerald City), Sterling K. Brown (The People v. O.J. Simpson) and John Kani (Coriolanus).
Ryan Coogler directs from a screenplay he co-wrote with Joe Robert Cole.
Marvel's Guardians of the Galaxy Vol. 2 is in theaters now. Spider-Man: Homecoming lands on July 7, 2017, followed by Thor: Ragnarok on November 3, 2017. After that Black Panther debuts on February 16, 2018, while Avengers: Infinity War hits theaters on May 4, 2018. Ant-Man and the Wasp