You’ve probably heard a lot about the upcoming solar eclipse. As it turns out, that whole thing is just a promotion for the upcoming Kingsman movie. At least, that’s what Fox is trying to make you believe.
A new video promoting Kingsman: The Golden Circle posits the solar eclipse as “The Greatest Movie Promo Ever” created by the film’s marketing team. Check out the clip above.
The people promoting the movie say they need to come up with a campaign that’s as “bold” as the movie itself, and after a six-hour brainstorming session their lackluster ideas included a flashmob, millennials, and low hanging fruit.
An insult in the frustrating meeting turned into an epiphany, and that’s when the eclipse was brainstormed.
“If you look at our target audience, it makes perfect sense,” said research assistant Brian Weigel. “I mean, you have people that know about the sun and people that know about the moon. It’s where they overlap, that’s when the magic happens.”
Fox is promoting the eclipse as #GoldenCircleDay (get it?) and they’re even passing out some Harry Hart eclipse glasses inspired by Colin Firth’s character. Though one eye will be blacked out, considering he lost his eye in the first movie.
Considering that every other company and promotion is trying to get in on the eclipse craze, Kingsman: The Golden Circle has a pretty good angle to take in name alone. It might be “low hanging fruit,” but it did spawn a pretty funny video.
Kingsman: The Golden Circle hits theaters September 22.
Kingsman: The Secret Service introduced the world to Kingsman - an independent, international intelligence agency operating at the highest level of discretion, whose ultimate goal is to keep the world safe. In Kingsman: The Golden Circle, our heroes face a new challenge. When their headquarters are destroyed and the world is held hostage, their journey leads them to the discovery of an allied spy organization in the US called Statesman, dating back to the day they were both founded. In a new adventure that tests their agents' strength and wits to the limit, these two elite secret organizations band together to defeat a ruthless common enemy, in order to save the world, something that's becoming a bit of a habit for Eggsy...